'This isn’t picking out a sweater and seeing it follow you across the web. 'The fact that the mechanism for adult site tracking is so similar to, say, online retail should be a huge red flag,' Maris said. Unsurprisingly, good internet housekeeping is not high on the to-do-list for porn sites, the research found that only 17% of the sites carried encryption, making the chance of exposure-so to speak-even greater And what we’ve seen suggests that these websites and platforms might not have thought all of this through like they should have.'

Protecting this data is crucial to the safety of its visitors. “These porn sites need to think more about the data that they hold,' Microsoft's Elena Maris told the New York Times, 'and how it’s just as sensitive as something like health information. By some reckonings, porn-related traffic now accounts for almost one-third of all traffic, 'more than Netflix, Amazon, and Twitter combined,' and 'YouPorn uses six times more bandwidth than Hulu.'Īnd the nature of the data exposed could not be more private to the individuals concerned. Market-leader Pornhub claimed nearly 30 billion visits in 2017, with 50,000 searches per second. Let's remember the sheer scale of traffic and usage here.

Despite privacy policies that ' were written such that one might need a two-year college education to understand them,' and the false sense of security that private browsing might bring-'this only ensures browsing history is not stored on the computer'-the researchers found that Google and its ecosystem was tracking almost 75% of the porn sites, Oracle almost 25% and Facebook a still eye-watering 10%.

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